I was hired by Burke & Burke Design to design character concepts for one of their clients. The characters were for a toy design they wanted to develop. The concept was that they wanted a toy that a child could keep as a protector at night to keep nightmares away.
For my concept, I came up with a character base that had different options. Then you could customize that base with different costumes depending on what the child wanted for their protector. I wanted to make sure there was a lot of potential for customizing and expanding the product line.
Despite high appraisal from the design firm, unfortunately, their client was extremely conservative and the direction of the toy had changed drastically and this concept never went any further.